How to prepare a business offer in English – Tips

Date of last update: 15.09.2025

A business offer in English is one of the fundamental tools for communication in international relations. Its professional preparation can determine whether or not a fruitful business cooperation is established. In this post, we’ll show you how to create an effective business offer in English that is not only linguistically correct but also persuasive and tailored to your client’s needs.

Table of contents:

1. Business offer in English – Tips and examples
2. Structure of a business offer in English – Example
3. Business offer – Useful polite phrases
4. Summary

You can read this article in 4 minutes.

Business offer in English – Tips and examples

1. Start by introducing your company and the offer

Begin the offer with a brief presentation of your company, your area of expertise, and what makes your product or service unique. Make sure the recipient immediately understands why your offer is worth considering.

Example phrases:

• We are a leading provider of [your product/service] with over 10 years of experience in the industry.
• Our company specializes in delivering tailored solutions for [target market].
• We believe our offer can bring measurable value to your business.

2. Present your proposal clearly and concisely

The offer should be easy to understand and to the point – avoid overly technical jargon and lengthy descriptions. Your client should quickly grasp what exactly you’re proposing.

Example phrases:

• We are pleased to offer you the following solution…
• Our proposal includes…
• This offer is designed to meet your specific needs in the area of…

3. Focus on benefits

It’s not enough to state what you offer – show what the client will gain. Use concrete arguments, statistics, and real-life examples of how your product or service has been used.

Example phrases:

• By implementing our solution, your team can improve efficiency by up to 30%.
• Our clients typically see results within the first three months.
• This product will help you save time and reduce operational costs.

4. Personalize the offer

Personalization is key to success. Before sending the offer, get to know your client’s profile: industry, needs, and challenges. This will make your proposal more relevant and convincing.

Example phrases:

• Based on your company’s profile, we have tailored this offer to suit your current objectives.
• We understand the challenges your industry is facing, and our solution addresses them directly.

5. Highlight possible outcomes

You may gently suggest what your client might miss out on by not accepting the offer, while emphasizing the potential benefits.

Example phrases:

• Delaying implementation may result in continued inefficiencies and missed opportunities.
• Taking action now ensures your company stays ahead of the competition.

6. Add a clear call to action (CTA)

The conclusion of your offer should encourage the client to respond quickly. Be specific about the validity period of your offer and how it can be accepted.

Example phrases:

• This offer is valid until [date], so we encourage you to take advantage of it promptly.
• Should you have any questions or wish to proceed, please do not hesitate to contact us.
• We look forward to hearing from you soon.

7. Pay attention to language and layout

Your offer should be not only factually accurate but also visually appealing and linguistically flawless. Even small mistakes can influence how professional your company appears.

If you’re not confident in your business English, consider:

• Working with a translator who specializes in business communication.
• Scheduling a language consultation.
• Signing up for business English courses that prepare you to write professional correspondence.

Structure of a business offer in English – Example

1. Introduction – Who you are and why you’re reaching out
2. Proposal summary – What you offer
3. Benefits – What the client gains
4. Details – Scope, pricing, timelines
5. Call to Action – Next steps and validity of the offer
6. Contact information

Business offer – Useful polite phrases

The style and tone of your business offer matter. Courteous and professional expressions help build a positive first impression and show respect for your client. Whether you’re writing the introduction, the body, or the conclusion – it’s worth knowing some essential English phrases that work in almost every business situation.

Here are 8 universal and useful polite expressions you can include in your business offer:

1. We hope this message finds you well.
   Used at the beginning to set a polite and friendly tone.
2. Thank you for considering our offer.
   A courteous way to thank the client for their time and attention.
3. Please do not hesitate to contact us if you have any questions.
   Encourages further communication and questions.
4. We would be delighted to work with you.
   Expresses your willingness to cooperate in a professional and respectful way.
5. We look forward to hearing from you soon.
   A common way to end a business offer, indicating anticipation of a response.
6. Should you require any further information, please let us know.
   Shows readiness to provide additional details.
7. We would be happy to discuss this offer in more detail.
   A polite invitation to continue the conversation, often used in the context of scheduling a call or meeting.
8. Thank you for your time and consideration.
   A respectful closing statement expressing gratitude.

Summary

Creating an effective business offer in English requires not only solid language skills but also the ability to clearly communicate the value you bring to the client. The key elements include: a professional introduction of your company, a clear and concise proposal, a strong focus on client benefits, personalized content, and a polite, persuasive tone.

A well-written offer increases your chances of establishing successful international business partnerships and strengthens your company’s professional image. If you want to write offers that truly work – investing in your Business English skills is a smart move.

Want to write effective business offers in English?

If you want to gain confidence in business English and create offers that attract clients – join our Business English courses for companies (B2B). We focus on practical skills, effective communication, and achieving your company’s specific goals.

Contact us to learn more about our offer.